Pickleball at The GOOD Games is Sparking a New Wave of Amateur Sport

This Blog Post is sponsored by Onix Pickleball Canada

There’s something about pickleball that’s hard to describe but easy to feel. Maybe it’s the laughter on the courts. Maybe it’s the 68-year-old beginner playing with a 22-year-old. Or maybe it’s just the simple joy of getting back in the game.

This year at The GOOD Games, more than 260 pickleball players from across the country did just that, stayed in the game. Seasoned competitors to brand new players, our amateur pickleball tournament brought people together to compete and connect through sport. 

And that’s just the beginning.

We believe amateur sport deserves a spotlight. That’s why we’re growing our pickleball tournaments across the country, working closely with Onix Pickleball Canada, the official partner and ball of our2025 tournament, and with the Canadian National Pickleball League (CNPL), who helped run this year’s event.

“Partnering with the GOOD Games and supporting their amateur pickleball ambitions is a natural fit for the Canadian National Pickleball League,” said the CNPL. “It’s through events like these that we build the foundation for long-term growth in pickleball by inspiring new players, creating accessible opportunities, and strengthening the community.”

The energy was electric. Kids played with Onix gear on the Learn-to-Play courts. Fans watched the special Guelph Notables match with local personalities. And hundreds played, cheered, and connected through one of Canada’s fastest-growing sports.

“At Onix, we believe pickleball is more than a game—it’s a catalyst for connection, growth, and unforgettable experiences,” said Mitchell Rothfleisch, CEO of Onix Pickleball Canada. “Supporting The GOOD Games and the amateur pickleball movement is at the heart of our mission. Seeing players of all ages, from first-timers to future stars, embrace the sport with passion reminds us why we do this. The energy at this year’s festival—the laughter on the Learn-to-Play courts, the camaraderie in community matches, the sheer joy of competition—proves pickleball’s power to unite and inspire. We’re proud to fuel these moments and can’t wait to see how the amateur scene continues to thrive. Here’s to many more rallies, memories, and milestones together!”

As we look ahead, our goal is simple: to host the most exciting amateur pickleball tournaments in the world.

With the support of partners like Onix and CNPL, and with communities rallying around the sport, we’re building something truly special, one game, one player, one rally at a time.

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