The GOOD Games Partners with GoodLife Fitness to Inspire Health and Wellness Across Canada
Guelph, Feb 10, 2025 — The GOOD Games, Canada’s biggest festival of sport, is thrilled to announce a dynamic new partnership with GoodLife Fitness, Canada’s largest fitness club chain, as a Cornerstone Partner. This collaboration brings together two organizations deeply committed to promoting health, fitness, and inclusivity, creating an unparalleled experience for athletes, families, and fans.
A Partnership for Impact GoodLife Fitness will play a vital role in elevating The GOOD Games by directly bringing their fitness and wellness expertise to participants. At the event, GoodLife will:
- Host pre-game stretching sessions led by professional trainers to help athletes prepare for peak performance.
- Offer exclusive merchandise and prizes to attendees, adding to the excitement of the festival.
- Be on-site to engage with the community, providing insights into fitness and wellness for athletes and spectators alike.
“When brands connect with a shared purpose, the impact can be transformative,” said Mike F. Jean, Chief Marketing Officer of The GOOD Games. “We’re incredibly excited to partner with GoodLife Fitness as we expand our mission to inspire Canadians to play, connect, and thrive through sport. Together, we’re building something bigger than a festival—we’re creating a movement for healthier, stronger communities across the country.”
“At The GOOD Games, we believe that sport is a powerful tool for building stronger, healthier communities. Partnering with GoodLife Fitness as a Cornerstone Partner is a natural fit as we work toward making movement and play accessible to all. We’re excited to see the impact this collaboration will have, both at the festival and beyond,” said Helen Stoumbos, CEO of The GOOD Games.
Growing Together Across Canada As The GOOD Games continues to grow and bring sport to communities nationwide, this partnership with GoodLife Fitness underscores the shared goal of fostering wellness, inclusivity, and connection through the transformative power of sport. This collaboration represents a commitment to creating a positive impact on individuals and communities alike.
“The GOOD Games understands the power of sport, how it brings people together and builds stronger individuals and communities. Working with The GOOD Games is our opportunity to reach more people in Canada and provide them with the spaces and resources they need to stay active, have fun, and live fit and healthy good lives,” said Tammy Brazier, senior vice president of marketing, partnerships and external relations with GoodLife Fitness.
About The GOOD Games The GOOD Games is Canada’s biggest festival of sport, bringing together athletes, families, and fans of all abilities to celebrate the transformative power of play. Featuring competitive tournaments, family-friendly activities, and inclusive Learn-to-Play Clinics, The GOOD Games is on a mission to make sport accessible to all while fostering health, community, and connection.
About GoodLife Fitness GoodLife Fitness started in 1979 in London, ON, and has since grown to the largest group of fitness club chains in Canada and the fourth largest in the world. Founder and CEO David ‘Patch’ Patchell-Evans started the business with one purpose… to give everyone in Canada the opportunity to live a fit and healthy good life. With hundreds of Clubs across the country, GoodLife is helping to transform the health and fitness of people across Canada every day. For media inquiries, please contact:
Mike F. Jean
CMO, The GOOD Games
mike@thegoodgames.com
